2025

AI-Guided Troubleshooting Framework: Transforming Azure Support into Scalable, Intelligent Self-Service

Entrant

Balaji Barmavat

Category

Information Technology - Best Technical Support Solutions

Client's Name

Country / Region

United States

Description / Background
Balaji Barmavat is a trailblazing leader in technical support innovation at Microsoft, known for designing AI-powered support solutions that bridge engineering intelligence and customer empathy. As a seasoned technology strategist and support innovation architect, Balaji has redefined how enterprise customers engage with Azure support—making it more intelligent, scalable, and autonomous.
Faced with growing complexity in diagnosing issues across Azure Data Services—such as SQL DB, Synapse, Cosmos DB, and Databricks—Balaji pioneered a shift from reactive support to intelligent self-service diagnostics. He envisioned and delivered a new class of AI-powered guided troubleshooters that simulate the diagnostic workflows of senior support engineers. These tools replicate expert reasoning through adaptive, telemetry-driven decision trees that guide users to resolution without escalating a ticket.
Drawing from years of hands-on experience in cloud architecture, customer experience, and AI systems design, Balaji united engineering, support, and product teams to create a holistic solution that now powers Microsoft's next-gen support playbook.

 
2025
Beyond the Call: How Toco's Concierge and Compliance Changed the Game
Customer Service

Entrant

Toco Warranty

Category

Customer Service - Best Customer Service Training or Coaching Program

Country / Region

United States

 
2025
Allstate Protection Plans
Customer Service

Entrant

John Whelan

Category

Customer Service - Customer Service Executive of the Year

Country / Region

United States Minor Outlying Islands

 
2025
BigHand Business Intelligence
Business Technology Solutions

Entrant

BigHand

Category

Business Technology Solutions - Business Intelligence Solution

Country / Region

United Kingdom

 
2025
Empowering Customers Through Data-Driven Marketing: Fintech Innovation & CDP Optimization for Financial Well-Being
Marketing

Entrant

Tanmaykumar Shah

Category

Marketing - Best Inbound Marketing Campaign

Country / Region

United States