2025

Empowering Customers Through Data-Driven Marketing: Fintech Innovation & CDP Optimization for Financial Well-Being

Entrant

Tanmaykumar Shah

Category

Marketing - Best Inbound Marketing Campaign

Client's Name

Country / Region

United States

As Vice President – Marketing Analytics Manager at JPMorgan Chase & Co., Tanmaykumar Shah has over 15 years of experience leading digital transformation, data-driven marketing, and customer engagement strategies in the banking sector. Tanmaykumar specializes in leveraging technology and analytics to enhance customer experiences and optimize marketing efficiency.

Tanmaykumar’s expertise includes credit cards, home lending, and financial services, with deep technical proficiency in SAS, SQL, Snowflake, Salesforce Marketing Cloud (SFMC), and AWS. His work focuses on building automated, scalable, and data-driven marketing initiatives that drive business impact.

One of Tanmaykumar’s most notable achievements is his leadership in transforming the marketing approach for Chase Credit Journey (CJ), a free credit monitoring and identity theft protection tool. CJ helps customers track, understand, and improve their credit scores, while also providing proactive fraud monitoring to enhance financial security.

By transforming CJ’s marketing approach into a highly personalized, insight-driven engagement model, Tanmaykumar has significantly improved customer engagement, retention, and financial awareness, reinforcing Chase’s position as a leader in digital banking and fintech marketing innovation.

 
2025
Innovation in ERP Systems and Supply Chain Optimization for Medical Device Industry
Achievement

Entrant

Mr. Prabhakar Vagvala

Category

Achievement - Achievement in Technology Innovation

Country / Region

United States

 
2025
DTS AutoStage Video Service Powered by TiVo
Product & Services

Entrant

Xperi Inc.

Category

Product & Services - Entertainment

Country / Region

United States

 
2025
Name Bubbles - Customer Service
Customer Service

Entrant

Name Bubbles

Category

Customer Service - Small Business

Country / Region

United States

 
2025
WP Engine Customer Service Excellence
Customer Service

Entrant

WP Engine

Category

Customer Service - Customer Service Department / Team of the Year 

Country / Region

United States