Chevron Delo Expert Video Series by Marketbridge

Companies that rely on diesel engines every day have a lot of choices when it comes to the heavy-duty oil they trust to protect their equipment. Many don’t consider it a significant part of their business plan, but more a commodity purchase.

The reality is that all engine oils are not created equally. Using the wrong oil is costing them big time in avoidable expenses—dollars that go way beyond equipment damage. What’s more, there can be a tendency for operators to resist change in this area as they often have longstanding relationships with suppliers.

Chevron Lubricants needed to change that mindset on behalf of its Delo heavy-duty engine oil. Generating awareness of the critical role of engine oil and helping operators understand why it’s so important to their business would require a strategic approach that was both attention-getting and designed to avoid the pitfalls of technical information overload. The only way to get decision-makers to truly understand how engine oil impacts their operations was to show them.

This social-first video campaign provided compelling proof delivered through engaging, organic conversations that combined expert insights, dramatic behind-the-scenes testing footage, and the clarity of a respected industry influencer.