South Park District Art Installations

The compelling drive of Avida Land to provide an inspired lifestyle exemplifies their commitment to delivering quality properties and developments for value-conscious upper-middle-income Filipinos. By offering thoughtfully designed properties equipped with quality features in desirable locations, Avida Land connects to this demographic segment and provides them with value-for-money ventures that align with their lifestyle and aspirations.

The latest art installations at South Park District not only celebrate the creative journey of Filipino artistry but also the company's commitment to nurturing talent and fostering a thriving community as these artists continue to make their mark on the artistic scene.

Avida Land's primary objective for Art in South Park was to generate significant social media buzz and positive brand awareness for the South Park District. This was measured through:​

Social media impressions: The total number of times social media posts mentioning the art installations are seen. The target was 5 million impressions.​

Social media engagement: The total number of likes, comments, and shares on social media posts about the installations. The target was 150,000 engagements.​

Positive earned media coverage: The amount of positive media mentions featuring the art installations and South Park District. The target was 10-15 media placements. ​

Key Marketing Actions and Intermediate Results:​

Campaign Hashtag: #ArtInSouthPark was created to encourage social media sharing.​

Influencer Marketing: Partnered with micro-influencers popular with the target demographics to generate organic content featuring the art installations.​

Interactive Elements: Both the mural and the 3D street art encouraged visitors to take pictures from specific angles for an enhanced experience, increasing shareability.​

Media Launch: Press releases and a media launch were initiated highlighting the art installations, South Park District's amenities, and Avida Land's commitment to art and community.​

These actions resulted in:​

Over 3.5 million impressions on the campaign hashtag #ArtInSouthPark ​

Engagement on influencer posts featuring the installations reached over 150,000.​

Secured media placements in over 25 online publications and several local news broadcasts.​