2024

A tribute to freedom

Entrant

Brash

Category

Creative - Best Creative Project or initiative

Client's Name

NAC Breda

Country / Region

Netherlands

The NAC Breda 2024-2025 kit project is a heartfelt tribute to the 80th anniversary of Breda’s liberation by General Maczek and the 1st Polish Armoured Division during World War II. It serves as a poignant reminder of the sacrifices made for freedom, often overlooked in modern times, and reflects the importance of honoring those who fought for it.

The kit design is not just a commemorative piece but a meaningful gesture that bridges communities. By incorporating elements such as the Polish flag, the names of the soldiers, and historical imagery, it honors the Polish soldiers who liberated the city, forging a deeper connection between Breda’s citizens and the Polish community. The emotional resonance of the kit, particularly within the Polish community, is evident in the overwhelming demand and the widespread attention it received in Polish media.

More than just a football kit, this initiative reflects NAC Breda's commitment to using sport as a platform for unity and remembrance. Collaborating with local organizations, such as the Maczek Memorial Breda foundation, the project extended beyond the pitch to create lasting social and cultural impact. It reinforces NAC Breda's role as not only a sports club but also a symbol of community cohesion, fostering awareness of history and the importance of mutual respect through collective memory.

Credits

BRASH
Myrthe Koppelaar
 
2024
Campaign Audit & Brand Strategy
Marketing

Entrant

JAM Direct

Category

Marketing - Branding, Advertising & Marketing

Country / Region

United States

 
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Business Website

Entrant

WebsiteNI

Category

Business Website - E-Commerce

Country / Region

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Human Resources

Entrant

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Category

Human Resources - Financial Services

Country / Region

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2024
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Business Technology Solutions

Entrant

Category

Business Technology Solutions - Emerging Technology Solution

Country / Region

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