Taiwan | 2021
The web design of BOBA CHiC is a breakthrough in traditional concepts of Chinese tea drinking and color selection, which can be seen in the following: 1. Bold CI (Corporate Identity) Color Selection: The corporate identity of BOBA CHiC uses Pantone color systems to select a special color, Rhodamine Red C. From selecting colors, it is evident that corporate identity wants to be fastidious and presents the one-of-a-kind style. 2. Fashion Style: Chinese tea drinking should not be only Chinese style, using dark wood tones. The tea drinking culture is now widely accepted by the West so that the taste should also be presented in a local way to allow customers from different cultural backgrounds to easily comprehend the content that the website conveys. Hoping to take Taiwan tea drinking to the next level in fashion business, BOBA CHiC disrupts traditional Zen and Chinese style, combines tea drinking with fashion wear and even incorporates original dance music and music video. 3. Conveying Industry Knowledge: We believe in the internet age one good website does not only present brand image but promotes sales. Now that much knowledge relies on the Internet, brand website also needs to actively take charge of conveying knowledge. We have the responsibility to help customers to acquire product knowledge and dealers to obtain industry information. Therefore, we have set up BLOG on the website and have generously displayed practical knowledge and techniques as well as drink recipes in many industries on the website. The more transparent the information is, the more we can show that our professionality cannot be easily surpassed. 4. Friendly Web User Experience: One good website builds a user-friendly environment for viewers to experience and browse for a longer time. BOBA CHiC uses simple and direct options to clearly guide viewers to quickly know the brand and successfully sell products.
Marketing - Future Marketing Leader of the Year
Company & Organization - Corporate Social Responsibility Program of the Year