2021

The PeopleReady 500 - A gamified internal comms strategy

Entrant Company

PeopleReady

Category

PR & Communications - Best Internal Communication Strategy

Client's Name

Country / Region

United States

The PeopleReady 500 is a unique brand and culture engagement campaign for PeopleReady employees. Participants create an account on a branded web platform that is equipped with gamification capabilities.

The campaign concept and theme capitalized on the excitement around PeopleReady’s sponsorship of the 2020 Indy 500 winner, Takuma Sato.

PeopleReady 500 participants accrued miles (points) by engaging with different areas of the site, sharing stories, submitting client testimonials and nominating each other for recognition. The leaderboard encouraged healthy competition. Those who reached 500 miles (points) are accepted into "The 500 Club" and receive a limited edition PeopleReady 500 “We Are Ready” jacket.

The PeopleReady 500 internal engagement campaign featured:
• A gamified web platform that reflects PeopleReady’s refreshed brand
• Engaging activities (mile markers) that allow employees to accrue miles by engaging
• Unique “My Race” dashboard that displays participant mileage and earned badges
• “How it Works” race video
• Video endorsements from Indycar racers Takuma Sato and Graham Rahal

Nealry 1,000 employees have created an account on the platform (67% of total employee base). The campaign has inspired a high rate of engagement as employees contributed positive messages from the field, including hundreds of customer and worker testimonials and case studies that bolster the PeopleReady brand message and illustrate the company story. These stories and testimonials will be used in future internal and external engagement initiatives.

 
2021
One Avenue Group - Commercial Real Estate

Entrant Company

One Avenue Group

Category

Company & Organization - Real Estate

Country / Region

United Kingdom

 
2021
Iapetus: Energy Safety, Sustainability and Legacy

Entrant Company

Iapetus Holdings LLC

Category

Company & Organization - Energy

Country / Region

United States

 
2021
PeopleScout's Affinix

Entrant Company

PeopleScout

Category

Achievement - Achievement in Product Innovation

Country / Region

United States

 
2021
AccuTitle, Leading Provider of Title Management Platforms

Entrant Company

AccuTitle

Category

Company & Organization - Fastest-Growing Company of the Year

Country / Region

United States