The PeopleReady 500 - A gamified internal comms strategy

The PeopleReady 500 is a unique brand and culture engagement campaign for PeopleReady employees. Participants create an account on a branded web platform that is equipped with gamification capabilities.

The campaign concept and theme capitalized on the excitement around PeopleReady’s sponsorship of the 2020 Indy 500 winner, Takuma Sato.

PeopleReady 500 participants accrued miles (points) by engaging with different areas of the site, sharing stories, submitting client testimonials and nominating each other for recognition. The leaderboard encouraged healthy competition. Those who reached 500 miles (points) are accepted into "The 500 Club" and receive a limited edition PeopleReady 500 “We Are Ready” jacket.

The PeopleReady 500 internal engagement campaign featured:
• A gamified web platform that reflects PeopleReady’s refreshed brand
• Engaging activities (mile markers) that allow employees to accrue miles by engaging
• Unique “My Race” dashboard that displays participant mileage and earned badges
• “How it Works” race video
• Video endorsements from Indycar racers Takuma Sato and Graham Rahal

Nealry 1,000 employees have created an account on the platform (67% of total employee base). The campaign has inspired a high rate of engagement as employees contributed positive messages from the field, including hundreds of customer and worker testimonials and case studies that bolster the PeopleReady brand message and illustrate the company story. These stories and testimonials will be used in future internal and external engagement initiatives.