2025

MDLBEAST XP Music Futures

Entrant

MDLBEAST

Category

Event - Community Engagement Event

Client's Name

Country / Region

Saudi Arabia

XP Music Futures is more than just a music conference – it’s a movement shaping the MENA music industry. As a cornerstone of MDLBEAST, XP fosters a dynamic community of artists, industry professionals, and creatives, providing a space to learn, innovate, and collaborate. Through immersive experiences and impactful initiatives, XP is building a thriving, inclusive, and sustainable music scene.

MDLBEAST has redefined the region’s cultural landscape. With game-changing events like Soundstorm, it has propelled MENA onto the global stage while championing talent and creativity. Beyond festivals, the MDLBEAST Foundation strengthens this vision by prioritizing community empowerment, cultural exchange, sustainability, and innovation—laying the groundwork for a long-lasting industry.

XP Music Futures has left a lasting impact, bringing together 15,000+ attendees from over 50 countries. With 370+ artists and speakers – including industry leaders and innovators – XP is a vital space for networking, education, and artistic growth. More than a conference, XP transforms its grounds into an interactive hub where music, art, tech, and design converge. Attendees explore experiential art pieces by regional and international artists and tech demo labs showcasing the latest music technology.

Through its seven initiatives, XP tackles challenges in the MENA music ecosystem while reinforcing community. XPERFORM gives emerging artists a chance to perform on major stages like Soundstorm. XCHANGE fosters industry collaboration through workshops in MENA cities, culminating in a Riyadh panel discussing regional music trends. HUNNA strengthens its community of women in music through monthly meetups and an active WhatsApp group, offering mentorship and support.

XP also drives progress through the Artist Management Bootcamp, Sound Futures, Hearful, and XP Publications (Xine & Outcome Report), addressing gaps in artist development, mental health, and industry research. The Storm Shaker initiative introduces disruptive ideas pushing creative and business boundaries. With its deep commitment to community, artistic expression, and innovation, XP Music Futures is more than a conference – it’s a catalyst for change, solidifying MENA’s place on the global music stage.

 
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