Savvy Games Group - Leading global games investment and growth by empowering teams and people

Established in 2021 and chaired by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of the Kingdom of Saudi Arabia (KSA), Savvy Games Group is a games and esports company wholly owned by the Public Investment Fund (PIF) and designated as the National Champion for Games and Esports.

Guided by its purpose to “enable prosperity and connection through play for generations to come”, Savvy aspires to become an established global leader in games and esports by 2030, build the domestic games ecosystem in KSA into a robust economic sector, in line with Vision 2030, and transform the nation into a major international hub for games and esports. A key component in these strategic objectives is for Savvy to bring about value-add for the whole industry at a domestic, regional, and global scale by acting as a convener between key players and facilitating positive change that benefits all.