Kristen Burrall, Vice President of Business Strategy & Operations at Allstate Protection Plans

For over a decade, Allstate Protection Plans (APP) has transformed the extended warranty industry with an obsessive focus on the customer experience, turning a once-difficult service category in the retail industry into a true value-add for consumers.

Today, it partners with many of the biggest retailers in North America, including Walmart, Costco, The Home Depot, and Target, among others. In Europe, it has extended its relationship with two of the largest consumer electronics retailers, Elkjøp and MediaMarkt, and it provides protection plans for retailers in Sweden, Norway, Finland, Denmark, Belgium, Luxembourg, the Netherlands, Spain, and Germany. Allstate Protection Plans are available for mobile devices, furniture, appliances, electronics, and more than 20 other product categories.

Since joining APP in 2019, Kristen Burrall has been a key factor in the improvement of service strategy and supply chain operations for both retail partners and customers. As Vice President of Business Strategy and Operations at Allstate Protection Plans, she leads the company’s in-home service delivery team and has been pivotal in the launch and integration of customer-centric programs across North America.