Queens and Blooms

The Queens and Blooms Festival at Ayala Malls Market! Market! celebrated the vibrant Filipino tradition of Flores de Mayo through a stunning showcase of culture and Santacruzan gown creations. Featuring top designers and world-class models, the event highlighted Filipino craftsmanship while promoting cultural awareness. The project addresses the need to preserve and promote Filipino cultural heritage, particularly through the celebration of Flores de Mayo and its integration into modern spaces like Ayala Malls Market! Market!.

This initiative seeks to bridge the gap between traditional Filipino festivals and contemporary urban life, providing a platform for local designers to showcase their craftsmanship and cultural pride. The event also responds to the opportunity of attracting both local and international visitors by offering a unique and enriching cultural experience in a commercial setting. With strategic partnerships and strong community engagement, the event successfully boosted foot traffic, supported mall merchants, and elevated the mall’s position as a cultural hub.