2021

The Profit Hunter: The Tech Lion

Entrant Company

Gravity Global

Category

Marketing - Business to Business

Client's Name

Embraer

Country / Region

United Kingdom

The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally.

Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media

This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance benchmark.

• Brand Mentions up 88.8% YoY totaling 939,913
• Audience reach up 79.3% – 28.8bn.
• Engagement up 26% YoY
• Net sentiment +85% monthly average for Ejets – highest recorded net sentiment of all manufacturers.
• Follower base growth rate is 150% faster than competitor Airbus.
• Engagement per follower is x2 nearest competitor.
• 44% increase in ‘likes’ YoY
• 89% increase in ‘Earned’ posts YoY
• 26% increase in comments YoY
• Growth as a global brand measured in impressions: Americas +25%; Europe +125%; Africas +400%; Asia-Pacific +35%.
• Achieved 12 new customers, 86 aircraft orders, $5bn in order value.

Credits

Gravity Global
Gravity Global
 
2021
Edward Belgeonne, Founder & CEO

Entrant Company

Bantham Technologies

Category

Information Technology - Sustainability & Environment

Country / Region

United Kingdom

 
2021
RADIX

Entrant Company

RADIX

Category

Company & Organization - Fastest-Growing Company of the Year

Country / Region

United States

 
2021
Aisera's AI Service Desk Solution

Entrant Company

Aisera

Category

Information Technology - Startup IT Company of the Year

Country / Region

United States

 
2021
Sprylyfe - Providing Oxygen Concentrators At A Moment's Notice

Entrant Company

SpryLyfe

Category

Company & Organization - Health Products & Services

Country / Region

United States