The Profit Hunter: The Tech Lion

The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally. Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance benchmark. • Brand Mentions up 88.8% YoY totaling 939,913 • Audience reach up 79.3% – 28.8bn. • Engagement up 26% YoY • Net sentiment +85% monthly average for Ejets – highest recorded net sentiment of all manufacturers. • Follower base growth rate is 150% faster than competitor Airbus. • Engagement per follower is x2 nearest competitor. • 44% increase in ‘likes’ YoY • 89% increase in ‘Earned’ posts YoY • 26% increase in comments YoY • Growth as a global brand measured in impressions: Americas +25%; Europe +125%; Africas +400%; Asia-Pacific +35%. • Achieved 12 new customers, 86 aircraft orders, $5bn in order value.