Staccato

Staccato has long been a category leader in high-end firearm manufacturing - approved by more than 300 law enforcement agencies as a duty weapon of choice. Staccato engaged ArtVersion agency to create a new design system and develop a new corporate website with robust vertical integrations. The core of this solution was a human-centered, bold new purpose: to create a stronger user engagement with community impact. We create an experience that was uniquely tied to the Staccato brand by reformating user journeys with well-documented user pathways. Brand workshops and analysis were a staple of a successful project lifecycle. Site design involved a new photography style and aesthetics that complimented fresh voice, tonality and messaging. Based on enterprise-level WordPress integration with the BigCommerece platform, the site was developed with carefully designed experiential and community-driven sections funneling users into personalized experiences. Thus, carefully balancing between brand priorities and e-commerce goals.