Golden 1 Credit Case Study Best Employee Engagement Strategy

Golden 1 Credit Union, founded in 1933 and headquartered in California, is one of the largest credit unions in the U.S. with billions in assets. Committed to fostering financial inclusion and improving the well-being of its communities, Golden 1 operates 70+ branches and home loan centers across California. The organization is more than one million members strong and employs over 2,200 staff, with 72% working remotely or in hybrid roles. The organization’s values of service excellence, inclusion, reliability, and integrity drive its mission to provide accessible financial solutions to all Californians.

Golden 1 partnered with Reward Gateway | Edenred at the start of 2022 with a clear goal in mind: to establish a central employee recognition and experience hub that would enable them to reinforce an “attitude of gratitude” across all levels of the organization, including within company headquarters, branches, home loan centers and more. Its main priorities were driving greater engagement and peer-to-peer recognition, with a focus on offering employees more redemption options through a seamless Amazon integration. The company was also looking to reduce time spent on internal administration and repetitive processes.

With this in mind, Reward Gateway | Edenred designed a tailored platform that could house all of Golden 1’s recognition initiatives in one central hub. Branded as "Golden Spotlight," the platform prioritizes user experience and includes seamless Amazon integration, making it easy for employees to access a wide range of rewards, discounts, and real-time recognition feeds each time they log in.