Thorne's Global Brand Campaign: Build to Last

Thorne Mission: Creating the Conditions to Live Healthier Longer 

Thorne is a science-driven wellness company driven by data and rooted in scientific rigor to deliver personalized approaches to health and wellness. Thorne’s personalized supplement and testing portfolio leverages clinical science, biometric testing, and multi-omics data to create highly efficacious nutritional supplements for consumers, health professionals, and corporations.

Build To Last: Thorne’s commitment to the long game in personalized health & wellness with Dwyane and Zaire Wade

In July 2023, Thorne announced the launch of its Build to Last campaign, featuring three-time NBA Champion, philanthropist, and entrepreneur, Dwyane Wade and his son and professional basketball player, Zaire Wade. In Thorne’s first-ever global campaign, Wade’s share their paths to reaching their highest potential, supported by Thorne’s suite of high-quality, premium nutritional supplement products in their pursuit of excellence at every age and life stage.

Thorne has always been a company known for its unbeatable standards when it comes to supplements – and they are relentless in its pursuit of that quality. The same can be said for their brand partners, Dwyane and Zaire Wade. Thorne’s journey —in parallel with Dwyane and Zaire’s —illustrates the grit, determination, and patience necessary to aim higher and take health and wellness to the next level.      

The objective of the campaign was to drive awareness and new customer acquisition for Thorne overall while inspiring consumers so they can feel supported by Thorne for a lifetime. This campaign and its partners (The Wades) showcase their commitment to its consumers, and with the results Thorne has submitted, also display the impressive reach and comprehensive nature of Build to Last, and how it will have a lasting impact on global audiences for months and, hopefully, years to come.