Pioneering Scalable, Customizable E-Commerce Solutions for Global Impact

Description and Background:
Shantanu Kumar, a Software Development Engineer at Amazon.com, is a strong contender for the "E-Commerce" award due to his pivotal role in developing and launching the groundbreaking "Buy with Prime" (BwP) initiative. Shantanu contributed to various projects within BwP, showcasing his expertise in designing and delivering scalable, secure, and user-friendly e-commerce solutions.

Brand:
Buy with Prime is an innovative e-commerce solution that extends Amazon Prime's benefits to a wide range of online merchants, democratizing access to advanced e-commerce technology. By leveraging Amazon's sophisticated infrastructure, including fast and free shipping, seamless checkout experiences, and hassle-free returns, BwP enhances the online shopping experience for consumers while empowering merchants to increase conversion rates and expand their customer base.

Features and Functions:
• Multi-tenant, hyper-scalable, and highly available data-driven commerce contract orchestration engine that efficiently handles complex ordering workflows for all BwP products
• Extensible platform with pluggable Service Provider Interfaces (SPIs) for customization of commerce contracts and business tasks
• Multi-tenant, versioned, NoSQL graph database for storing extensive order details, supporting efficient data retrieval, and ensuring compliance with GDPR and other legal requirements
• Flexible search solution catering to diverse use cases across shopper-facing, merchant-facing, and app interfaces, enabling the creation of tailored search indexes
• Integration of BwP with leading e-commerce platforms such as Shopify and BigCommerce, extending the reach and utility of the service
• Development of APIs for diverse commerce needs, allowing for seamless integration of BwP into Salesforce-based DTC sites and custom implementations via the BwP API


Benefits:
The BwP initiative has resulted in significant benefits for both merchants and consumers. Merchants who joined BwP experienced a 30% rise in new shopper acquisition and a 60% surge in revenue. The program also led to a 4.5x increase in orders compared to the daily average and a 25% boost in order conversion rates. For consumers, BwP offers fast, free two-day delivery, a unified shopping experience across platforms, enhanced product discovery and personalization, transparent fulfillment and reviews, and efficient transactions with reduced checkout times.