2024

Customers Over Celebrities

Entrant Company

Toco Warranty

Category

Customer Service - Financial Services

Client's Name

Country / Region

United States

Toco Warranty is the highest overall rated provider of Vehicle Service Contracts (AKA extended warranty). Toco earned these accolades by investing in its customers’ claims and their success rather than paying expensive celebrities to promote Toco products on TV or radio. Toco Warranty is a pioneer in the extended warranty space, creating the first program to be a month-to-month, subscription-based service.

This approach means that instead of customers being locked into 3–7-year contracts, Toco gives the customer a service that they can cancel at any time. That means that every month, Toco has the onus of winning the customer’s business. Unlike its competitors in the market space, Toco administers and is at risk for customer claims, creating a full-stack customer experience that is managed and fulfilled by Toco.

Toco’s Concierge team works with the customer from the initial claim call to the last, remaining in constant communication regarding a claim and providing support for the customer along the way to ensure that a vehicle breakdown has minimal impact on the lives of their customers.

Credits

Executive Vice President
Paul McGee
COO
Brad Basmajian
Vice President of Operations
Pauline Brooks
Sr. Director of Growth and Aquisition
Tranell Montague
President
Todd Early
 
2024
OPPO Singapore Hitting the Best Sales Achievement Worldwide

Entrant Company

OPPO Singapore

Category

Marketing - Electronics

Country / Region

Singapore

 
2024
Accelerate Opportunity

Entrant Company

Gravity Global

Category

Creative - Best Digital Campaign

Country / Region

United Kingdom

 
2024
Accelerate Opportunity

Entrant Company

Gravity Global

Category

Creative - Best Marketing Campaign

Country / Region

United Kingdom

 
2024
Leading with Vision

Entrant Company

smbteam.com

Category

Marketing - Marketing Agency of the Year

Country / Region

United States