2024

Accelerate Opportunity

Entrant Company

Gravity Global

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Embraer Commercial Aviation

Country / Region

United Kingdom

Embraer faced significant challenges, including achieving stand-out in a communications landscape saturated with sustainability claims, distilling complex engineering topics into engaging short films of 1-2 minutes, and bringing their engineering concepts and innovations to life using cutting-edge animations and filming techniques across multiple episodes within specific budget constraints.

The objective was to strategically establish and bring to life a clear and differentiating positioning for Embraer in the commercial aviation market, addressing the airline industry within the ‘We live for the challenge’ ethos of their overarching group brand. This involved establishing ownable competitive territory against main rivals such as Boeing & Airbus and identifying key differentiators that influence purchase decisions in the long-term buying cycle (typically 3-8 years) relevant to all global markets.

Additionally, the objective was to enable dynamic storytelling that adapts to a sector undergoing change, and to build a brand campaign platform that lives for the long term, shifting between themes to reflect the brand and remain relevant for communications activity throughout the funnel from brand awareness to demand.

 
2024
TRIRIGA Project

Entrant Company

City of Sydney Council

Category

Information Technology - Government

Country / Region

Australia

 
2024
Strategic Simplicity: The Art of Focus at Workhuman Live 2024

Entrant Company

Workhuman

Category

Event - Customer Engagement Event

Country / Region

United States

 
2024
Intelligent Waves: Driving Innovation and Growth in Aerospace & Defense

Entrant Company

Intelligent Waves

Category

Information Technology - Aerospace & Defense

Country / Region

United States

 
2024
Halkbank Sustainability Strategy and Programs

Entrant Company

HALKBANK

Category

Sustainability - Eco-friendly Technology

Country / Region

Turkey