Webdesign CDU Hamburg

The development of a new visual identity for the German Party "CDU Hamburg" resulted in a brand relaunch that gave the party a fresh, open, and communicative image, moving away from a monotonous, outdated, and expressionless one. The relaunch had a comprehensive impact on the entire identity, including a uniform visual language, responsive websites for all organizational units, and contemporary design elements. This approach aimed to better emphasize the party's connection with the Free and Hanseatic City of Hamburg and its citizens.

The goal was the conception and implementation of a new visual identity for the CDU (Christian Democratic Union) Hamburg. The dynamic and modular new brand identity now presents the party as fresh, open, and communicative, departing from its previous monotonous, outdated, and expressionless image. The objective was to shape a modern, social, bourgeois party of the future, focusing on speaking about tomorrow from today rather than dwelling on yesterday.

Following the approval of the logo, color scheme, and typography, a comprehensive re-rolling of all websites for local and district associations, as well as the state association, took place. This effort included the creation of straightforward methods for contacting and recruiting members.

As part of the structural development, the previous website underwent a professional redesign, presenting the organization in a fresh, new look. The specific task involved devising a concept for the website's relaunch, with a focus on modern layout and easily digestible content. The goal was to ensure long-term usability by employees through an accessible content management system.

The new design piqued curiosity and once again established the party as a cohesive entity capable of representing a modern and liberal city party. Following the relaunch in the fourth quarter of 2022, there was a significant increase in website traffic (+300%), higher engagement on social media channels (+35%), and the recruitment of a total of 300 new members (+6%).