2023

NBA Park: One and Only

Entrant Company

MPC Rio Comunicação

Category

Event - Launch Event

Client's Name

NBA

Country / Region

Brazil

The NBA Park has officially opened its doors in Gramado, a picturesque city in southern Brazil. This is the world's largest NBA attraction and covers over 43,000 square feet, with more than 150 employees. Located in one of the most popular destinations in Latin America, with over 8 million tourists annually, it offers over 100 paid attractions and entertainment options such as NASA Park, Mini Mundo, wax museum, and more.

Gramado is also known for its gourmet cuisine, chocolate factories, and luxurious hotels, making it a prime location for NBA Park. The ticketed attraction features five spacious floors, including the NBA Court, Restaurant, Store, Coffee Shop, and over 15 fan attractions such as the Museum, Combine, and VR Station. It is expected to receive 250,000 to 300,000 fans annually and engage with them through a strong CRM plan.

NBA Park is a long-term platform that connects with Brazilian fans and serves as a key platform for business and partners. Its goal is to provide an immersive experience that showcases the best of the league's universe. For the launch event, a 360° PR plan was developed that included content creation, photo and social media coverage, and a press trip with the main media outlets. The results were astounding, with almost $2 million in media return.

The NBA Park is a one-of-a-kind experience that reinforces Brazil's importance as an international market for the league. It offers an unprecedented experience to passionate fans of all ages, making it another compelling reason to love the game of basketball.

Credits

Local Media Officer
Samy Vaisman
Sênior PR Manager
Tammy T Curti
NBA - Licensing & Retail VP
Sergio Perrella Filho
NBA - Licensing & Retail Director
Roger Ahlgrimm
NBA - Licensing & Retail Manager
Jonathan Gonzalez
Nacional Parque Basquete Brasil
Maiquel Dilly
CEO - NBA Park
Jonas Ortiz
Director - NBA Park
Marcelo Leifeit
CMO - NBA Park
Amanda Ribeiro
Inova Foto
Wander Roberto
 
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