2023

Seismic's Enablement Maturity Growth Plans

Entrant Company

Seismic

Category

Customer Service - Best Innovation in Customer Service

Client's Name

Country / Region

United States

Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. More than 2,000 organizations around the world rely on Seismic’s powerful, unified enablement platform to equip go-to-market (GTM) teams with the right skills, content, tools, and insights to grow and win.

Seismic’s Enablement Maturity Growth (EMG) plans are a first-of-its-kind approach in the Enablement space. These plans help their customers understand how to benchmark, maximize their ROI, and achieve world-class revenue enablement. Their framework provides a directional, outcome-based approach toward business goals with key checkpoints and is designed to scale with any size of business interested in maturing their revenue enablement.

The EMG plans leverage insights across the GTM tech stack to inform the areas of focus for a given customer. These focus areas and benchmarks are validated through interviews with key stakeholders. Then, a customized growth plan is created in partnership with our Strategic Advisory consultants.

Once the plan has been finalized, the Strategic Advisory consultants engage directly with customers to provide industry-leading enablement and change management expertise to drive toward the agreed-upon outcomes. Typically, the plans cover a 6 to 12 month time horizon to account for change management and new process rollout. They then take regular measurements in the agreed-upon focus areas to provide progress updates and shift focus as needed. Their EMGs have been in place for less than a year and have already demonstrated a significant impact on customers who have engaged with and built out a customized plan.

 
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