Big Golden Pineapple - Entrepreneurship in Finance

Big Golden Pineapple is a holding company for professional service businesses, primarily within the financial services industry. We create bespoke and innovative solutions for organizations and individuals alike. Our products include Leadtree Global, a financial services affiliate network, Wheelie Good Finance, a vehicle finance broker, and EverChain UK, a network of debt sellers and buyers.

The team behind Big Golden Pineapple began as the award-winning Fintech firm, DJS (UK) Limited, founded in 2012. Under DJS (UK) Limited, we launched one of the UK's leading high-cost short-term credit lenders, PiggyBank. Here, we had a vision to do things differently: PiggyBank was the first high-cost short-term credit lender to be fully authorized by the FCA in 2015, and won various awards over the years. Within our small team, we have started businesses such as Wheelie Good Finance, from scratch, with the aim to help customers, who might otherwise be declined, find car finance options.

The vision of Big Golden Pineapple is straightforward: delivering the right outcomes, not the easiest, for customers, staff and stakeholders. This is at the heart of everything we do, and demonstrable through every customer interaction. We achieve the right outcomes through constant training, as well as various technological solutions.