2022

Bring it On

Entrant Company

Gravity Global

Category

Marketing - Business to Business

Client's Name

EGR RollTrac

Country / Region

United Kingdom

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks
(Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac in to the UK marketplace in 2020, so Gravity conceived and delivered a digitally focused and integrated campaign to launch the EGR RollTrac in the UK in September 2020, raising awareness of the new product and its attributes, driving traffic to the website, and ultimately generating sales enquiries via their UK distributor.

Credits

Gravity Global
All@GravityGlobal
 
2022
ShopStyle Collective x Saks

Entrant Company

ShopStyle Collective

Category

Marketing - Best Influencer Marketing Campaign

Country / Region

United States

 
2022
Black Platinum Gold | Luxury Travel Auctions Worldwide

Entrant Company

Black Platinum Gold B.V.

Category

Company & Organization - Travel

Country / Region

Netherlands

 
2022
Electric Moments

Entrant Company

Gravity Global

Category

Marketing - Business to Business

Country / Region

United Kingdom

 
2022
Splash - A leading student loan refinancing marketplace

Entrant Company

Splash Financial

Category

Customer Service - Financial Services

Country / Region

United States