2022

MAX Wheels by NODO

Entrant

Lazarev.agency

Category

Business Website - Best User Experience

Client's Name

Nodal Film Systems LLC

Country / Region

Ukraine

It is a dynamic landing page for brand-new cinematography equipment — Inertia Wheels MAX. Through rich interactions, 3D renders, and digestible copies, we show off the unique physical features of the product, highlight its' selling points, drive demand, and encourage the audience to make a purchase decision.
The NODO landing page contains self-explanatory animated graphics to show the interactions between a wheel and the camera, teaching the audience about the effects that can be created. At the same time, interactive tech sections at the end of the site inform users just enough to dive deep into the product, be it an entry-level consumer or a knowledgeable engineer planning to purchase cutting-edge filmmaking equipment.

Credits

Strategy
Kyrylo Lazariev
Product management
Kseniia Shyshkova
Head of design
Andrii Hadai
Project management
Valeriia Mashiro
Design lead
Anastasiia Balakonenko
UX/UI design
Oleksandra Holovatiuk
Motion design
Vasyl Uzunov
3D design
Kyrylo Lopushynskyi
Webflow development
Oleksii Skyba
Art Direction
Oleksandr Koshytskyi
Interaction Design
Anna Demianenko
Head of marketing
Yurii Shepta
Head of UX
Volodymyr Khliupin
Lead Design
Inna Shalatonova
Strategy
Olha Parakhina
 
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