Launch of Dexwet Products to U.S. Market

For nearly a decade, 10 to 1 Public Relations has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We know how to develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences.
The company has 11 team members at its office in Scottsdale, Arizona. This talented team guides and implements customized public relations strategies for each client with a focus on media relations, internal communication, public affairs, awards, speaking presentations, and crisis communications.
In late 2020, Dexwet Holdings contracted with 10 to 1 PR to assist the company in launching its new Pure Air Filter in the U.S. the following year. The team working on this account developed a PR strategy to meet the company’s goals with a dual-facing campaign that targeted potential consumers and business partners. The strategy included tactics to expand the company’s U.S.-facing website, develop content to bolster social media accounts, promote key stakeholders, and increase brand awareness through media interviews, thought leadership articles, and press announcements.