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About MPC Rio Comunicação...
MPC Rio Com has expertise in Communication / Strategy in Sports Business, Corporate and Marketing markets, content production, in addition to represent athletes, brands and sports entities. The agency is recognized for the quality and level of the work delivered over two decades, with highly qualified and respected professionals in the market. The history of clients and portfolio of accounts (entities - like NBA for past 15 years -, Marketing agencies, community projects, events and more than 100 international/olympic athletes) that MPC Rio Com features has is a demonstration of the level of excellence in Public Relations and Communication. It is the most awarded agency in the country in the Sports Business and Marketing segment with several international awards.
About the NBA...
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.