HOY’s 45-Day Pivot with FILMART Event

Faced with a declining traditional TV landscape and critically low brand awareness, HOY Media Network executed a brilliant, multi-dimensional B2B and B2C pivot at the HK International Film & TV Market (FILMART). We are nominating the following record-breaking achievements:

• Exceptional Commercial & Lead Generation Turnaround: Within just 60 days post-event, HOY generated an incredible 168% YoY sales revenue increase and a 423% YoY surge in commercial inquiries.

• Rapid Premium Client Acquisition: By introducing a strategic, low-barrier incentive model, HOY successfully onboarded 83 new clients, including premium, high-profile global brands such as international airlines and life insurers, substantially diversifying its ad portfolio.

• Massive Global PR Amplification: The campaign captured the attention of nearly 8,000 global industry professionals. The live showcase drew an over-subscribed crowd of over 500 attendees—achieving a 166% attendance rate against RSVP targets. This translated into 700+ news clippings and USD 13.7 million in earned media value (EMV), delivering a massive 20x exposure compared to standard local press conference benchmarks.

• Staggering Digital & Audience Growth: The event served as a digital-first catalyst, driving a 107% YoY increase in Monthly Active Users (MAU) on HOY’s web/app.

• Sustained, Zero-Spend Marketing Momentum: Proving the campaign's long-term equity, HOY sustained record-breaking growth 60 days post-event with zero additional marketing spend, achieving:
o 256% YoY increase in organic brand search velocity.
o 244% YoY monthly views and 177% YoY engagement on YouTube.
o 250% YoY monthly views and 249% YoY engagement on Facebook.