United States | 2021

Jasco’s website makes donating to charitable causes seamless

Entrant Company

Uproar PR

Category

Business Website

Client's Name

Jasco Products

Sub-Category

E-Commerce

For over 45 years, Jasco Products has led the way in smart home automation, LED lighting & innovative tech. Over the past few years, the company has seen exceptional growth through its e-commerce streams, especially during the pandemic. From home improvement projects, like new landscape lighting to a new home office, Jasco has worked through supply chain challenges to provide customers with the products they need in a timely manner. Jasco puts people first, taking care of its team members, consumers and vulnerable populations worldwide. A website redesign that launched for its first full year in 2020 puts philanthropy front-and-center, while allowing the company to expand its e-commerce with thousands of products and 22 brands. Jasco improved the online customer experience by implementing simplified navigation, a more mobile-friendly user interface, free shipping options and the addition of Apple, Amazon and Google Pay. Allowing shoppers to select a cause at checkout, however, keeps customers coming back and feeling good about their purchase. Customers are greeted with Jasco’s 50% promise on the homepage, product pages and again at check-out, where they are empowered to be part of the solution, making a direct impact and changing lives of people around the world. Shoppers choose the cause of their choice at checkout (food, water, shelter or disaster relief). By allowing stakeholders to participate in their philanthropic efforts through the Give Your Way initiative, Jasco stands out from others in the industry, creating lasting relationships with customers who want to make a difference. Separately, to support COVID-19 relief, Jasco donated $1 million to several organizations, again allowing the community to participate in the discussion about who receives the funds, resulting in donations of PPE, food and assistance to tens of millions of people. Jasco develops innovative consumer products in home automation, lighting, and more, but what sets the company apart is its commitment not just to generosity, but to empowering it in others. Jasco stands out from others in the industry for its exceptional growth -- supporting a community that supports them.

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