United Kingdom | 2021

The Profit Hunter: The Tech Lion

Entrant Company

Gravity Global

Category

Marketing

Client's Name

Embraer

Sub-Category

Best Integrated Marketing Campaign

About the Brand Embraer, a Brazilian company, is a world leader in the design and manufacturing of aircraft in the 70-130 seat segment (known as regional jets), competing against Boeing, Airbus and challengers including Sukhoi and Mitsubishi. Objectives of the Campaign • To support the global roll out of the all new E195-E2 • Lead the aviation headlines during Paris Airshow and beyond. • Land the tech message with audiences in an imaginative way. • Beat previous campaign results. • Outperform Positive Brand Sentiment with Boeing and Airbus. • Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned on same budget as previous year. • Results • Completely outperformed across all KPIs. • Achieved 12 new customers, 86 aircraft orders, $5bn in order value. • Brand Mentions up 88.8% YoY totaling 939,913 • Audience reach up 79.3% – 28.8bn. • Engagement up 26% YoY • Net sentiment +85% monthly average for Ejets – highest recorded net sentiment of all manufacturers. • Follower base growth rate – 150% faster than competitor Airbus. • Engagement per follower is x2 nearest competitor. • 44% increase in likes YoY • 89% increase in ‘Earned’ posts YoY • 26% increase in comments YoY • Growth as a global brand with increases across all regions in impressions: Americas +25%, Europe +125%, Africas +400%, Asia-Pacific +35% • 3 of the top 5 most watched videos on Youtube were published in the last 12 months • Teaser for TechLion – 1m views • King of the Skies (Tech Lion) – 1.2m views most viewed video. • First customer film – Azul – receives 635k views • The Azul aircraft delivery ceremony was streamed on Youtube and received more than 250k live views – the first ever aircraft delivery to be streamed live. • COVID pivot – Youtube video "For a Different World" received 325k views in first two weeks • 6 episodes of Incredible Journeys – achieving 1.7m video views • More than 25% of the viewers watched the full episode; which is remarkable when you consider they are typically over 6 mins long. Ensure prospects visit the aircraft during sales tour.

Achievement
Hong Kong S.A.R., China
HGC evolving competitively in the digital age

Entrant Company

HGC Global Communications

Category

Achievement - Achievement in Product Innovation

PR & Communications
United States
COVID-19 Response - Ambulnz & 10 to 1 Public Relations
Ambulnz

Entrant Company

10 to 1 Public Relations

Category

PR & Communications - Best Crisis Communication Strategy

Information Technology
Singapore
Bigo Live – Empowering users to communicate and connect with

Entrant Company

BIGO Technology

Category

Information Technology - App Development

Company & Organization
United States
Appreciation Financial

Entrant Company

Appreciation Financial

Category

Company & Organization - Financial Services