Insight, Action, Expansion: Building a High-Performing Global E-Commerce Channel

Kostyantyn Cherednychenko is a data-driven eCommerce strategist with 10+ years of experience designing and executing growth systems for global manufacturers across North America and Europe. As a one-person department, he owns end-to-end marketplace performance across Amazon U.S., Canada, and UK — from advertising and pricing to content, expansion, and analytics.

He is the inventor of two proprietary optimization systems — Fully Controlled PPC Automation with Feedback Loops and Algorithmic Bidding Strategies on Amazon PPC. These systems replaced conventional campaign management with performance-based automation, enabling real-time keyword segmentation, bid logic, and budget pacing informed by KPIs and market intelligence.

By integrating these systems into the organization’s Amazon infrastructure, Kostyantyn drove over $5M in annual revenue, 156M impressions, and sustained profitability through 13% or lower ACoS, while scaling ad spend and reaching new-to-brand customers. He also developed forecasting and analytics dashboards used by executive teams to align investment and inventory with growth goals.

Results: Monthly marketplace revenue doubled, conversion rates reached 6–8%, and organic sales contribution rose to nearly 50%—all achieved through self-built systems and strategic innovation.