MDLBEAST Soundstorm Festival

MDLBEAST Soundstorm Festival stands at the forefront of global entertainment, merging world-class production with diverse talent. As Saudi Arabia’s largest music festival, it has grown into a defining cultural event, drawing over 430,000 attendees in 2024. By fostering cultural exchanges between international and regional artists, Soundstorm challenges traditional festival formats, creating transformative live experiences.

At its core, Soundstorm exemplifies innovation by integrating EDM, hip-hop, and regional music with groundbreaking production, sustainability efforts, and community engagement. As MDLBEAST’s flagship event, it represents Saudi Arabia’s evolving entertainment landscape, aligning with Vision 2030’s goal of economic and cultural diversification.

Since 2019, the festival has set new benchmarks for creativity and inclusivity, providing a platform for global superstars and rising regional talent. Artists like H.E.R, Eminem, Calvin Harris, Camila Cabello, Linkin Park, Jorja Smith, and A$AP Rocky have graced its stages, cementing its reputation as a global entertainment powerhouse.

A key part of Soundstorm’s evolution is its commitment to authenticity, collaboration, and disruption. The festival balances Western influences with local traditions, promoting regional talent while hosting international icons. Since its inception, it has prioritized guest safety through initiatives like Respect & Reset, which laid the foundation for fostering an inclusive festival environment. This commitment evolved into the rebranded HER Zones in 2024—dedicated spaces enhancing safety for women and reinforcing the festival’s inclusivity efforts.

Sustainability is another core pillar, with initiatives like renewable energy use, greywater recycling, and waste management. Water coolers placed throughout the grounds encourage reusable bottle refills, while recycling bins ensure sustainability remains a priority. Soundstorm aims to reduce its environmental impact by 20%, setting new standards for responsible event production in line with Saudi Arabia’s broader sustainability goals.

With inclusive programming, cutting-edge visuals, and record-breaking production, Soundstorm continues to shape Saudi Arabia’s entertainment industry, proving how music drives cultural transformation and global engagement.