Connecting People and Work in a Pandemic

Staffing Leader PeopleReady Launches a New Website Designed for an Optimal User Experience

PeopleReady is a North American staffing leader that specializes in quick and reliable on-demand labor and highly-skilled workers. PeopleReady supports a wide range of blue-collar industries, including construction, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus branch offices across all 50 states, Puerto Rico and Canada, PeopleReady served approximately 98,000 businesses and put more than 221,000 people to work in 2020.

In 2020, PeopleReady gained new leadership, invigorated their company culture, evolved their delivery model, and refreshed their brand. PeopleReady needed a new website to reflect their refreshed brand and to create a foundation for future growth.

The PeopleReady team engaged web agency partner Electric Pulp to develop their new website. The site was publicly launched on February 16, 2021.

The new website was designed for the user, with simple, actionable paths for the company’s two primary audiences – businesses and workers. Features of the site include:

• Refreshed brand design and messaging to target both B2B and B2C audiences from multiple industries sectors and individual backgrounds
• Simple language with clear calls-to-action
• A robust resource center for both businesses and workers
• An chatbot to engage live site visitors
• Simplified forms and contact points
• A geolocation-based branch locator
• Newly created videos to tell the company’s compelling brand story
• An integrated, highly targeted multisite for PeopleReady’s specialized division – PeopleReady Skilled Trades
• An integrated jobs portals to support attraction, engagement, onboarding and dispatch of temporary workers in a completely virtual environment

In addition to these external features, the new platform is easy to manage. While the legacy website required a skilled developer to add posts and pages, the new platform allows any user to create new articles and content posts, tweak language, add calls to action, and optimize for search engines.

At the time of this submission nearly four weeks after launch, the new website has exceeded performance expectations. PeopleReady’s new website receives 10k-15k visitors per day and 2.1 million views per month. Since launch, inside sales leads are up 40-45% and inbound leads from the site’s new chatbot feature make up 30% of the total leads.

SUPPORTING MATERIALS:

Legacy website screenshots for comparison:
Link to file on dropbox

PeopleReady Website
peopleready.com

PeopleReady Skilled Trades Website (A specialized subdivision of PeopleReady)
This site lives on a subdomain and is integrated with PeopleReady’s main website via WordPress multisite)
skilled.peopleready.com