2025

STAY TRUE, STAY YOU

Entrant

Ayala Malls Market! Market!

Category

Achievement - Achievement in Diversity, Equity & Inclusion

Client's Name

Country / Region

Philippines

Market! Market! celebrates PRIDE Month for the first time and loudly shows solidarity with the LGBTQIA+ community’s fight for freedom of self-expression, celebrating individuality, and their rights. In partnership with LoveYourself Inc, an NGO for the Youth & LGBT-MSM and a community of volunteers that encourage loving oneself — to DARE to be oneself, to CARE for oneself, and to SHARE oneself to multiply joy, ‘STAY TRUE, STAY YOU’ campaign was initiated.