LIV - Brand Marketing Campaign

The launch of LIV was born as part of FWP's strategy to continue promoting holistic well-being from the inside out, strengthening our product line focused on balance and digestive health. At that time, the organization was undergoing a period of regional expansion and consolidation and was looking to introduce innovative solutions that would address the evolving well-being needs of our community.
From the marketing and product development team, we identified a clear opportunity: to offer a solution that would help people live in harmony and lightness, promoting better digestion and a healthy gut flora as the foundation of daily well-being. Thus, LIV was born, a fiber product designed to care for, restore, and improve internal balance, allowing people to feel lighter and flow with life.
The launch campaign was conceived as a comprehensive initiative that connected science, emotion, and purpose. Its objective was to communicate not only the functional benefits of the product, but also the profound message that when our inner selves are in balance, everything in our lives flows more smoothly. This project brought together different FWP teams in a collaborative execution that marked an important step in the evolution of our brand and in our mission to inspire real and sustainable well-being.