2025

Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Entrant

AyalaLand Malls Inc

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), continuously innovates to create experiences that go beyond retail. Recognizing the lack of accessible art spaces and promotional support for local artists, the mall introduced Art Tents—a brand-driven initiative designed to integrate art, commerce, and community engagement into the mall experience.

Launched in 2019, Art Tents transforms Centrio’s activity area into an immersive art fair, featuring conical exhibitor tents, live art demonstrations, cultural performances, and interactive installations. Beyond exhibition and sales, it also fosters education through workshops on creative entrepreneurship, portfolio building, and artistic careers. The event has been held annually from 2019 to 2024, growing in scale and impact each year.

Over the years, Art Tents has evolved into a flagship annual event, attracting artists, enthusiasts, and mallgoers from across the region while reinforcing Ayala Malls Centrio’s brand as a hub for creativity, culture, and commerce.

 
2025
Sustainability - Circular Economy
Sustainability

Entrant

KH Marque Pte Ltd

Category

Sustainability - Circular Economy

Country / Region

Singapore

 
2025
An outstanding human resources manager
Human Resources

Entrant

Alice Ge

Category

Human Resources - HR Future Leader of the Year

Country / Region

China

 
2025
Aspida’s Operations Team
Customer Experience

Entrant

Aspida

Category

Customer Experience - Customer Experience Department / Team of the Year

Country / Region

United States

 
2025
MarQuee Mall honors tradition and preserves culture through its support of the Giant Lantern Fair
Marketing

Entrant

Ayala Land Malls Inc.

Category

Marketing - Community

Country / Region

Philippines