2025

Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Entrant

AyalaLand Malls Inc

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), continuously innovates to create experiences that go beyond retail. Recognizing the lack of accessible art spaces and promotional support for local artists, the mall introduced Art Tents—a brand-driven initiative designed to integrate art, commerce, and community engagement into the mall experience.

Launched in 2019, Art Tents transforms Centrio’s activity area into an immersive art fair, featuring conical exhibitor tents, live art demonstrations, cultural performances, and interactive installations. Beyond exhibition and sales, it also fosters education through workshops on creative entrepreneurship, portfolio building, and artistic careers. The event has been held annually from 2019 to 2024, growing in scale and impact each year.

Over the years, Art Tents has evolved into a flagship annual event, attracting artists, enthusiasts, and mallgoers from across the region while reinforcing Ayala Malls Centrio’s brand as a hub for creativity, culture, and commerce.

 
2025
VEON
PR & Communications

Entrant

VEON

Category

PR & Communications - Issues Management

Country / Region

United Kingdom

 
2025
MDLBEAST Soundstorm Festival
Event

Entrant

MDLBEAST

Category

Event - Music Event

Country / Region

Saudi Arabia

 
2025
The Sound of Flight
Creative

Entrant

Gravity Global

Category

Creative - Best Social Media Campaign

Country / Region

United Kingdom

 
2025
Aimco - Creating Value
Human Resources

Entrant

Aimco

Category

Human Resources - Real Estate

Country / Region

United States