2025

Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Entrant

AyalaLand Malls Inc

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), continuously innovates to create experiences that go beyond retail. Recognizing the lack of accessible art spaces and promotional support for local artists, the mall introduced Art Tents—a brand-driven initiative designed to integrate art, commerce, and community engagement into the mall experience.

Launched in 2019, Art Tents transforms Centrio’s activity area into an immersive art fair, featuring conical exhibitor tents, live art demonstrations, cultural performances, and interactive installations. Beyond exhibition and sales, it also fosters education through workshops on creative entrepreneurship, portfolio building, and artistic careers. The event has been held annually from 2019 to 2024, growing in scale and impact each year.

Over the years, Art Tents has evolved into a flagship annual event, attracting artists, enthusiasts, and mallgoers from across the region while reinforcing Ayala Malls Centrio’s brand as a hub for creativity, culture, and commerce.

 
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Transforming Suicide Prevention Through Innovation
Achievement

Entrant

The Stories and Wisdom Company

Category

Achievement - Achievement in Employee Well-Being

Country / Region

United States

 
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Abhishek Garg - Data Center Business Developer
Business Development

Entrant

Abhishek Garg

Category

Business Development - Real Estate

Country / Region

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Executives & Professionals

Entrant

Mohan Valluri

Category

Executives & Professionals - Research & Development Executive of the Year

Country / Region

United States

 
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Best E-commerce platform
Marketing

Entrant

Sellvia

Category

Marketing - E-Commerce

Country / Region

United States