2025

Art Tents: Where Filipino Creativity Meets Commerce at Ayala Malls Centrio

Entrant

AyalaLand Malls Inc

Category

Marketing - Best Brand Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Centrio, a premier shopping and lifestyle destination in Cagayan de Oro (CDO), continuously innovates to create experiences that go beyond retail. Recognizing the lack of accessible art spaces and promotional support for local artists, the mall introduced Art Tents—a brand-driven initiative designed to integrate art, commerce, and community engagement into the mall experience.

Launched in 2019, Art Tents transforms Centrio’s activity area into an immersive art fair, featuring conical exhibitor tents, live art demonstrations, cultural performances, and interactive installations. Beyond exhibition and sales, it also fosters education through workshops on creative entrepreneurship, portfolio building, and artistic careers. The event has been held annually from 2019 to 2024, growing in scale and impact each year.

Over the years, Art Tents has evolved into a flagship annual event, attracting artists, enthusiasts, and mallgoers from across the region while reinforcing Ayala Malls Centrio’s brand as a hub for creativity, culture, and commerce.

 
2025
From Revamp to Revenue: Klarinet Solutions’ Strategic Rebrand Triples Qualified Leads
Business Website

Entrant

Maven Collective Marketing

Category

Business Website - Business to Business

Country / Region

Canada

 
2025
Epoch® Cica Balm
Product & Services

Entrant

Nu Skin

Category

Product & Services - Beauty & Cosmetics

Country / Region

United States

 
2025
The V Team Life
Marketing

Entrant

Baldwin & Obenauf, Inc. (BNO)

Category

Marketing - Recruitment

Country / Region

United States

 
2025
Alex Almeida – Executive Leader in Strategic Corporate Crisis Management
Executives & Professionals

Entrant

Alex Porto Alegre de Almeida

Category

Executives & Professionals - Crisis Management Executive of the Year

Country / Region

United States