2025

eqo.x

Entrant

ICL Group

Category

Sustainability - Sustainable & Climate-Friendly Products

Client's Name

Country / Region

Israel

ICL Group is a leading global specialty minerals company dedicated to creating impactful solutions for humanity’s most pressing sustainability challenges, particularly in the food and agriculture sectors. Leveraging its unique bromine, potash, and phosphate resources—and powered by a global team of over 12,000 employees—ICL continually pushes the boundaries of innovation to meet the world’s growing food security needs.

A prime example of this commitment is eqo.x—an industry-first, fully biodegradable controlled-release fertilizer (CRF). This groundbreaking advancement not only sets a new global standard by aligning with the EU Commission’s 2028 biodegradability criteria four years early, but also marks a giant step forward for sustainable agriculture.

The fertilizer’s specialized coating naturally breaks down without leaving toxins or harmful residues, thereby preserving soil health and positioning eqo.x as a truly sustainable product. By increasing yields, enhancing nutrient use efficiency, and reducing costs for farmers, eqo.x exemplifies ICL’s mission to responsibly feed the world while safeguarding the environment for future generations.

 
2025
Reversing the Narrative on Anniversaries: IKEA Germany’s 50th Anniversary
PR & Communications

Entrant

IKEA Germany

Category

PR & Communications - Best Event-Led PR Campaign

Country / Region

Germany

 
2025
Attekmi. Your trusted partner in any AdTech matter.
Customer Service

Entrant

Attekmi

Category

Customer Service - New Category

Country / Region

Estonia

 
2025
Telling stories: how TCS humanized B2B marketing
Marketing

Entrant

Tata Consultancy Services

Category

Marketing - Best Social Media Marketing Campaign

Country / Region

United Kingdom

 
2025
Aimco - Creating Value
Human Resources

Entrant

Aimco

Category

Human Resources - Best HR Strategy

Country / Region

United States