Bonza Business and Franchise Sales Pty Ltd | Professional Services

Bonza is an industry disruptor, specializing in transitioning SMEs to new ownership and consistently exceeding expectations. Founded in 2016 on the Sunshine Coast, Bonza has grown into a national business brokerage with a team of 17 across offices in Queensland, NSW, and Victoria.

The company has revolutionized the traditional brokerage model by implementing a team-based structure with three specialized arms: the Listings team focuses on sourcing and onboarding new businesses, the Marketing, Advertising, and Operations team handles sales collateral and targeted campaigns, and the Licensed brokers focus solely on buyer interactions and closing deals. This approach allows Bonza to handle significantly higher transaction volumes—selling one business every two days, approximately 200 businesses annually, which is 2000% higher than the industry average.

Bonza’s ethos is rooted in empowering hardworking Australians, and the name "Bonza" reflects optimism and the Aussie battler spirit. They specialize in supporting smaller businesses, often overlooked by traditional brokers. Bonza prioritizes the human side of the business, transforming overlooked opportunities into success stories, as seen in their recent sale of a tutoring business that was facing relocation challenges.

Bonza’s pricing model is client-friendly, charging a small marketing fee for advertising on 9–10 websites, compared to competitors' typical charges of a higher amount for fewer websites. Their completion fee is just 4%, far below the industry standard of 8–12%, saving clients up a substantial amount per sale.