2025

Hakka Association of NY Inc - Marketing Campaigns

Entrant

Hakka Association of NY Inc

Category

Marketing - Nonprofit Organizations

Client's Name

Country / Region

United States

Our nominated team, composed of Chun-Chi (Social Media) and Chieh-Yu (Event Planning), represents the Hakka Association of NY’s new generation of cultural promoters. Hakka is a community with deep heritage, yet it faces the challenge of declining recognition among younger generations. Many young Hakka people are unaware of their roots or unable to speak the language. To address this cultural gap, we have worked closely together to reframe Hakka identity in a way that feels accessible, modern, and engaging to today’s audience.

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Credits

Social Media Manager / Hakka Association of NY Inc

Chun-Chi Chang

Event Planning Manager / Hakka Association of NY Inc

Chieh-Yu Chou

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2025