The Profit Hunter

Embraer, a Brazilian company, is a world leader in the design and manufacturing of aircraft in the 70-130 seat segment (known as regional jets), competing against Boeing, Airbus and challengers including Sukhoi and Mitsubishi.

Objectives of the Campaign
• To support the global roll out of the all new E195-E2
• Lead the aviation headlines during Paris Airshow and beyond.
• Land the tech message with audiences in an imaginative way.
• Beat previous campaign results.
• Outperform Positive Brand Sentiment with Boeing and Airbus.
• Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned on same budget as previous year.
• Ensure prospects visit the aircraft during sales tour.