The Profit Hunter

Embraer, a Brazilian company, is a world leader in the design and manufacturing of aircraft in the 70-130 seat segment (known as regional jets), competing against Boeing, Airbus and challengers including Sukhoi and Mitsubishi. Objectives of the Campaign • To support the global roll out of the all new E195-E2 • Lead the aviation headlines during Paris Airshow and beyond. • Land the tech message with audiences in an imaginative way. • Beat previous campaign results. • Outperform Positive Brand Sentiment with Boeing and Airbus. • Increase global reach and brand awareness by maximizing media opportunities across paid, owned and earned on same budget as previous year. • Ensure prospects visit the aircraft during sales tour.