2020 GEOME 'The Most Beautiful Rural Teachers' Public Event

The 2020 campaign, *The Most Beautiful Rural Teachers*, highlights a carefully crafted initiative aimed at celebrating and supporting exceptional educators in rural primary and secondary schools. Jointly organized by Henan Traffic Radio and GEOME, the campaign focuses on bringing the dedication and inspiring stories of these teachers into the public eye. By shining a media spotlight on their contributions, the initiative seeks to raise awareness about the challenges of rural education and rally broader support for improving educational conditions in these regions. Alongside this goal, the campaign serves to enhance GEOME's brand image through its involvement in meaningful social causes.

The initiative follows a multi-phase approach, including application and selection processes, school visits, bookstore construction, and an award ceremony. By combining online participation with offline visits and donations, the campaign paints a complete picture of the passion and sacrifice shown by rural teachers. A special fund further supports their welfare and contributes to the growth of rural education. Additionally, the program fosters an exchange of knowledge and culture between urban and rural educators, promoting a more balanced educational landscape and mutual learning across these regions.

Through partnerships with various organizations, the campaign supports a range of cultural and educational programs, furthering the professional and personal growth of rural teachers and students. While helping to drive market development for GEOME, this campaign also demonstrates the company's commitment to social welfare, making a tangible impact on the pursuit of educational equity in rural China.