Pioneering Data-Driven Solutions: Transforming Workforce Strategy and Operational Efficiency at Amazon

Ms. Batul Bohara is a visionary leader at Amazon, where she developed a comprehensive multi-year strategy aimed at optimizing marketing costs and improving the job fill rate for Tier 1 workers globally. In the context of Amazon's impressive scale, the company reported substantial revenue in 2023 and employed over 1.5 million full- and part-time employees worldwide. The competition for skilled personnel, especially in technical roles, has intensified due to tight labor markets, prompting innovative approaches to recruitment.

Under Batul's leadership, her team successfully established a secure, centralized data repository that streamlined data acquisition and management. This initiative significantly reduced the company's dependency on third-party affiliates and enhanced data accuracy and accessibility. By leveraging modern cloud technologies and big data, her strategy enabled Amazon to make informed, data-driven decisions, resulting in an impressive reduction in marketing costs by a significant percentage over two years. This transformation improved the efficiency of hiring processes across Amazon's extensive global network, further solidifying the company's position as a leader in the industry.