2024

Komiket Pride 2024

Entrant

Ayala Land Malls Inc.

Category

Event - Community Engagement Event

Client's Name

Ayala Malls The 30th and Komiket

Country / Region

Philippines

Komiket Pride 2024 marked a vibrant celebration of art, culture, and LGBTQ+ pride. This is the second consecutive installment of the Komiket Pride art market, made possible through the partnership between Ayala Malls The 30th and Komiket. The event was notably bigger than its inaugural year, featuring an additional weekend and attracting over 200 exhibitors. This expansion allowed more artists, creators, and enthusiasts from diverse backgrounds to showcase their talents while cultivating an inclusive community during Pride Month in June.

The event featured a wide array of exhibits, from comic books to art installations, reflecting the rich tapestry of LGBTQ+ experiences. Local artists displayed their works, offering everything from graphic novels to illustrations that challenged societal norms and celebrated queer identities. This year’s focus on storytelling invited viewers to engage with narratives that often go unheard.

An essential inclusion to the event was its collaboration with Courage Care Inc., an organization advocating for HIV awareness and support. Through their informative booth and engaging discussions, their presence provided valuable resources that highlight the importance of health education within the LGBTQ+ community.

Workshops and panels formed a significant part of the event, offering a platform for discussions on the intersection of art and activism. Renowned creators shared their journeys, emphasizing the importance of authenticity in their work. Topics ranged from the challenges faced by LGBTQ+ artists to the role of art in promoting social change. These sessions inspired and cultivated a sense of community, encouraging participants to share their own stories.

As the days drew to a close, it was clear that Komiket Pride 2024 was more than just an event; it was a movement celebrating individuality and fostering creativity. In a world where acceptance is still a journey, conventions like this play a crucial role in advocating for equality and creating safe spaces for all, leaving participants with a renewed sense of hope and belonging.

The event, which ran from June 7-9 and 14-16, recorded a 16% increase in mall foot traffic and a 20% rise in mall merchant sales compared to year-to-date averages.

 
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