2024

TerraCycle is Eliminating the Idea of Waste® & Changing the Face of Recycling

Entrant Company

TerraCycle

Category

Sustainability - Waste Reduction, Reuse and Recycle Initiatives

Client's Name

Country / Region

United States

TerraCycle is recognized as a pioneering force in waste management, dedicated to creating innovative solutions for recycling hard-to-recycle waste streams and developing the global reuse platform, Loop. With a core mission to combat the global waste crisis, TerraCycle has been operating for over 20 years, continually striving to eliminate the concept of waste.

Founded in 2003 by CEO Tom Szaky in his Princeton dorm room, TerraCycle has grown from a small startup to a multinational leader in recycling “unrecyclable” waste—materials often overlooked by local recycling services. In 2019, the company launched Loop, a groundbreaking reuse platform that collaborates with manufacturers, retailers, and consumers to shift from a disposable supply chain to a sustainable, durable model. This platform enables consumers to purchase everyday products in refillable packaging, promoting responsible shopping.

Today, TerraCycle stands as the industry leader in recycling hard-to-recycle waste, partnering with over 300 major brands, many of which are household names. The company continues to develop practical solutions that encourage people to rethink their consumption habits and reduce waste. Tom Szaky envisions a future where TerraCycle becomes irrelevant through the conscious choices and consumption patterns of individuals.

Credits

SVP, Global Head of Marketing & Creative
Joyce Shirer
North American Public Relations Director
Sue Kauffman
North American Public Relations Manager
Alex Payne
 
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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