2024

YOUTUBE CREATOR COLLECTIVE: A ONE-OF-A-KIND PLATFORM HELPING CREATORS UNLOCK NEW OPPORTUNITIES

Entrant

Shobiz

Category

Marketing - Best Brand Experience - B2B

Client's Name

Country / Region

India

The YouTube Creator Collective, conceptualized and executed by Shobiz (part of the Havas Creative Network) in collaboration with YouTube, was developed to foster a more inclusive and engaging brand experience for content creators across India. As India continues to lead in mobile data consumption, driven primarily by video content, YouTube has emerged as a dominant force in the digital ecosystem, surpassing both OTT platforms and traditional media channels.

In this evolving landscape, creators from smaller cities and towns face challenges in accessing resources and opportunities concentrated in metropolitan areas. The Creator Collective was launched to bridge this gap, offering creators from diverse regions the chance to connect, collaborate, and thrive. This initiative has democratized access across 12 cities in 8 languages, through immersive and experiential events, cultivating a supportive community for creators from all backgrounds.

At the core of this initiative is YouTube’s commitment to creator success, ensuring that every creator, regardless of location, can flourish in the competitive digital arena. By facilitating opportunities for engagement, collaboration, and growth, the Creator Collective has strengthened YouTube’s position as a champion of inclusivity, community building, and success, further enhancing its brand presence in India.

 
2024
Toco At Work: Solving the Problem in Plain Site
Business Development

Entrant

Toco Warranty

Category

Business Development - Transportation

Country / Region

United States

 
2024
Delivering personalized health care experience
Business Technology Solutions

Entrant

CVS Health

Category

Business Technology Solutions - Content Management Solution

Country / Region

 
2024
Chevron Delo Expert Video Series by Marketbridge
Marketing

Entrant

Marketbridge

Category

Marketing - Business to Business

Country / Region

United States

 
2024
Günsan Electricians Championship
Event

Entrant

Günsan Electric

Category

Event - B2B Event

Country / Region

Turkey