2024

Halkbank Entrepreneur Supports

Entrant

HALKBANK

Category

Product & Services - Banking

Client's Name

Country / Region

Turkey

Founded in 1938 with the mission of supporting the entire society, especially tradesmen and SMEs, Halkbank stands out as one of the country's well-established and reputable brands that have grown steadily by pioneering the development of both the banking sector and the national economy in its 86-year history.

In the Turkish economy, about 95% of the workplaces and 50% of the employment in the manufacturing industry belong to small-scale enterprises. According to the results of the Global Entrepreneurship Monitor report, Turkey ranks 3rd in its region in terms of total entrepreneurial activity. However, very few of these ventures are successful due to a lack of entrepreneurial courage, lack of financial support, and financial literacy. According to TUIK national statistics in Turkey, only 41% of new startups survive for 5 years.

Socio-politically strategically important and rich in natural resources, Turkey has a young population. However, 25% of Turkey's young population is neither in education nor employed. And only 36% of women join the workforce. Encouraging new ventures by supporting the entrepreneurship ecosystem is critical not only for economic activities but also for youth participation in the labor force.

 
2024
Aimco - Creating Value
Human Resources

Entrant

Aimco

Category

Human Resources - Best Employee Engagement Strategy

Country / Region

United States

 
2024
RenewableWorks, a TrueBlue company, brand launch
Marketing

Entrant

RenewableWorks

Category

Marketing - Green / Eco-Friendly

Country / Region

United States

 
2024
THONY DA SILVA ROMERO - MAKING THINGS HAPPEN
Management

Entrant

THONY DA SILVA ROMERO

Category

Management - Inspiring Leadership of the Year

Country / Region

Venezuela

 
2024
Embraer Incredible Journeys: Canada
Video

Entrant

Gravity Global

Category

Video - B2B Branded Entertainment

Country / Region

United Kingdom