2024

Halkbank Entrepreneur Supports

Entrant

HALKBANK

Category

Product & Services - Banking

Client's Name

Country / Region

Turkey

Founded in 1938 with the mission of supporting the entire society, especially tradesmen and SMEs, Halkbank stands out as one of the country's well-established and reputable brands that have grown steadily by pioneering the development of both the banking sector and the national economy in its 86-year history.

In the Turkish economy, about 95% of the workplaces and 50% of the employment in the manufacturing industry belong to small-scale enterprises. According to the results of the Global Entrepreneurship Monitor report, Turkey ranks 3rd in its region in terms of total entrepreneurial activity. However, very few of these ventures are successful due to a lack of entrepreneurial courage, lack of financial support, and financial literacy. According to TUIK national statistics in Turkey, only 41% of new startups survive for 5 years.

Socio-politically strategically important and rich in natural resources, Turkey has a young population. However, 25% of Turkey's young population is neither in education nor employed. And only 36% of women join the workforce. Encouraging new ventures by supporting the entrepreneurship ecosystem is critical not only for economic activities but also for youth participation in the labor force.

 
2024
Focus on customer engagement - The highest level of communication
Customer Service

Entrant

United Call Centers Ltd.

Category

Customer Service - Artificial Intelligence

Country / Region

Hungary

 
2024
Leading with Vision
Marketing

Entrant

smbteam.com

Category

Marketing - Marketing Executive of the Year

Country / Region

United States

 
2024
Accelerate Opportunity
Marketing

Entrant

Gravity Global

Category

Marketing - Best Brand Experience - B2B

Country / Region

United Kingdom

 
2024
Suman Mysore
Sustainability

Entrant

Suman Mysore

Category

Sustainability - Sustainability Leader of the Year

Country / Region

United States