Empowering Women to Seek Action During BCAM

Hologic is an innovative medical technology company primarily focused on improving women’s health and well-being through early detection and treatment. They bring The Science of Sure to life by providing healthcare professionals with groundbreaking diagnostic tools, allowing them to make life-affirming and, in many cases, life-saving decisions.

The Genius® 3D™ exam has revolutionized breast cancer screening and detection for women of all ages and breast density around the world. This exam allows your doctor to examine your breast tissues layer by layer. So, instead of viewing all of the complexities of your breast tissue in a flat image, like with traditional 2D mammography, fine details are more visible and no longer hidden by the tissue above or below.

This level of precision gives your doctor the confidence and clarity to reduce false positives and your chances of being called back for additional screening by up to 40%. Breast cancer is one of the leading causes of cancer deaths across the women population. Their goal was to increase awareness of the importance of women getting screened for breast cancer and battle ongoing misconceptions that prevent compliance. This was done through educational content around the signs to look out for and how to take action.