2024

Ascend Agency

Entrant Company

Ascend Agency

Category

PR & Communications - PR Agency of the Year

Client's Name

Country / Region

Ascend is a marketing firm that focuses on publishing articles to build your brand and tell your story, utilizing a unique in-house developed approach to provide something that no other marketing firm can: guaranteed placements in industry-leading publications, for maximum exposure, at unmatched value. Ascend is a true market disruptor, occupying a niche they have carved out through innovation, perseverance, and the belief that there is a better way to do business in their industry.

Traditionally, PR agencies have a standard quota or a retainer package, with three- to six-month publication timelines, during which these agencies pitch to established publications and editors, trying to get their clients featured. More and more agencies are fighting for the attention of these editors; client costs and wait times have risen drastically, with no guarantee of success.

Ascend's approach acknowledges that publisher time is precious, therefore they pitch for tens or hundreds of advertorial or organic features at once, negotiating bulk prices. Their buying power allows them to renegotiate disclaimer wording and position across every article, rather than on a per-piece basis, and allows their clients (other PR and advertising agencies) to write content that truly reflects their clients’ voices, with reduced editorial oversight or restrictions.

Ascend can therefore offer far shorter, and more importantly, guaranteed publication times in as little as two weeks. Their innovative and unique approach is more competitively priced and more convenient than the traditional method.

 
2024
Technology & Future Leadership

Entrant Company

Thangaraj Petchiappan

Category

Information Technology - IT Future Leader of the Year

Country / Region

United States

 
2024
Thorne's Global Brand Campaign: Build to Last

Entrant Company

Thorne

Category

Marketing - Best Partner Marketing Campaign

Country / Region

United States

 
2024
Leading with Vision

Entrant Company

smbteam.com

Category

Marketing - Marketing Agency of the Year

Country / Region

United States

 
2024
Car-Free Sundays at Ayala Avenue

Entrant Company

Ayala Land, Inc.

Category

Event - Healthcare & Wellness Event

Country / Region

Philippines