Ayala Malls Manila Bay | Home Court: Your ultimate indoor sports destination

The "Home Court" initiative– established in May of 2023, enables mall visitors to engage in physical exercise or try out a new sport as part of Ayala Malls Manila Bay’s #SeizeTheBay campaign. Both sports communities and customers can join in fitness activities ranging from table tennis, fencing, basketball, taekwondo, and other sports held in various locations of the largest Ayala Mall.

"Home Court" not only features its own indoor basketball court, but this marketing campaign also led to the reinvention of another 4,000 square meters of the mall’s leasable space into a venue (free-of-charge) for sports enthusiasts to engage in events, from mall-initiated activities to national and international championships. As of December 2023, there have been a total of 70 event tournaments held at the 10 Home Court hubs located around the mall, excluding the daily workshops and weekend tournament eliminations. These events include international competitions such as the FIBA 3x3 World Tour Manila Masters, ASEAN Taekwondo Championships, AQ-Prime FIDE ASEAN Chess Tournament, as well as national competitions like the Philippine National Table Tennis Team Selections, Philippine Fencing Championships, and served as the exclusive mall venue partner for the Batang Pinoy and the Philippine National Games which hosted 10,000 athletes, and receiving a Plaque of Appreciation from Philippine Sports Commission.

As a result, the campaign gathered over 30,000 competitors from all over the world and served as a training venue for countless future athletes. This initiative also significantly increased the mall’s foot traffic by 30% during weekends and 15% on weekdays, along with boosting sales of the mall's sports and athleisure retailers by 30%.

By attaining the goal of providing a platform accessible not just for athletes, but also for the dreamers who would thrive in a community of shared spaces and passion. Ayala Malls Manila Bay through its Home Court campaign continues to evolve as a sports and recreation hub, showcasing how a shopping mall can offer much more than just shopping.