2024

SEM Campaign case study

Entrant Company

MarketCrest, LLC

Category

Marketing - Best Search Engine Marketing Campaign

Client's Name

Angela Warren Immigration Law

Country / Region

United States

This submission by MarketCrest, LLC, an award winning digital marketing agency in Dallas, TX, highlights the exceptional results and strategy behind Search Engine Optimization (SEO) and Paid Advertising (PPC) campaigns for a San Francisco immigration law firm. The combined campaigns makes it an ideal fit for a full Search Engine Marketing (SEM) case study which would include both organic and paid channels.

The Search Engine Optimization campaign was to drive organic traffic, keyword rankings, leads, and new cases.

The non-organic campaign (aka paid advertising/PPC) was designed to vastly accelerate the law firm’s ability to be found easily online and attract highly targeted inquiries that could be turned into new cases and revenue.

Together, the law firm captures new cases (aka revenue) from the more expensive paid advertising channel while they wait for the non-paid organic work to rank and return an even higher Return On Investment (ROI).

The SEM campaign surpassed the client's wildest expectations as both organic and paid campaigns combined to MORE THAN DOUBLE the size of her law firm.

The client earned OVERSIZED results in organic ranking and website traffic, and up to a 9X ROI on the Paid Ad campaigns. She broke Law firm records on every in-process metric being tracked, along the way to over million dollar

Credits

President / MarketCrest, LLC
Scott Berry
Content Director / MarketCrest, LLC
Gloria Dewar
SEO Manager & Website Designer / MarketCrest, LLC
Hayden Smith
Graphic Designer & Digital Media Specialist / MarketCrest, LLC
Kleine Powell
Systems Integration Manager / MarketCrest, LLC
Lucas Powell
 
2024
Farm To Plate Immutable Track and Trace for the Food Industry

Entrant Company

Farm to Plate Inc.

Category

Sustainability - Enviromental Sustainability / Others:____

Country / Region

United States

 
2024
Realistic and sustainable digital solutions for the global banking and financial services industry

Entrant Company

Anaptyss

Category

Company & Organization - Financial Services

Country / Region

United States

 
2024
Associate

Entrant Company

Ex-Employee

Category

Achievement - Achievement in Finance

Country / Region

United States

 
2024
LOCTITE®XPLORE e-learning

Entrant Company

Henkel AG & Co. KGaA

Category

Business Technology Solutions - e-Learning Solution

Country / Region

Germany