2024

Ayala Malls Abreeza Good Vibes Project: Do Ur Dance

Entrant

Ayala Malls

Category

Marketing - Best Event Marketing Campaign

Client's Name

Country / Region

Philippines

Ayala Malls Abreeza in Davao City is well-loved by its patrons not just for gathering an impressive mix of shopping, dining, and leisure options, but also for staging exciting events—from live concerts and celebrity shows to fairs and exhibits. When COVID-19 came however, it brought down restrictions on businesses that would disrupt the mall experience as Filipinos knew it. Among these restrictions was a ban on big events—the very events that enhanced the malling experience in Ayala Malls Abreeza.