2024
Ayala Malls Abreeza Good Vibes Project: Do Ur Dance
Entrant
Ayala Malls
Category
Marketing - Best Event Marketing Campaign
Client's Name
Country / Region
Philippines
Ayala Malls Abreeza in Davao City is well-loved by its patrons not just for gathering an impressive mix of shopping, dining, and leisure options, but also for staging exciting events—from live concerts and celebrity shows to fairs and exhibits. When COVID-19 came however, it brought down restrictions on businesses that would disrupt the mall experience as Filipinos knew it. Among these restrictions was a ban on big events—the very events that enhanced the malling experience in Ayala Malls Abreeza.
Credits
Entrant
AyalaLand Malls Inc.
Category
Marketing - Sports
Country / Region
Philippines
Entrant
Salvatore Ciaccio
Category
Executives & Professionals - Team Builder of the Year
Country / Region
United States
Entrant
Rohit Nimmala
Category
Information Technology - Information Technology (IT)
Country / Region
United States
Entrant
Ayala Land, Inc.
Category
Event - Experiential Event
Country / Region
Philippines